Jan Kestle has been a leader in the marketing information industry for more than fifty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM® segmentation system, WealthScapes financial database and ENVISION business intelligence platform, among other products. Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Before founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, she is a member of the Canadian Statistics Advisory Council, Western University’s Morrissette School of Entrepreneurship and the Ted Rogers School of Management’s Dean’s Advisory Council. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from Western University.