The newly released PRIZM features 67 segments that capture current demographics, lifestyles and values in Canada. Developed using dozens of authoritative data sources, PRIZM gives you access to over 30,000 data points and can be combined with your own customer data.
From marketing strategies and site decisions to merchandising, mobile analytics and media planning, PRIZM powers decision-making. Businesses, not-for-profits and government agencies all use PRIZM to analyze and engage their customers and markets at the neighbourhood level anywhere in Canada.
Determine the right products, media and messages for reaching your customers.
Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ motivations and behaviours.
Find more information about the PRIZM database including metadata, release notes, technical documents and glossaries on our community site.
See how we help organizations use data analytics for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
Yes. PRIZM is created using anonymized, geodemographic or survey data at the postal code or dissemination area (DA) level in Canada. In providing PRIZM, we do not collect, use or disclose any personally identifiable information on any individual or household (PII).
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.
Create custom B2B segments, customer segments and economic segments aligned with your business goals and objectives.
MobileScapes helps you to identify who is visiting your locations. Understand where your customers live, work and how often they visit.
Who we are, how we do business and who we work with
Analytics, customer insights, location intelligence, data services
Privacy compliant, authoritative databases
Powerful, consumer and market analytics software
Leverage data and analytics to make informed industry decisions
Keep up to date with the latest news and releases
Register for webinars and access past presentations
Access product information and support.
Find data variables lists and access our community
Request a demo, get product support or ask us a question
33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801