PRIZM® features 67 segments that capture current demographics, lifestyles and values in Canada. PRIZM is a registered trademark of Claritas, LLC. Developed using dozens of authoritative data sources, PRIZM gives you access to over 30,000 data points and can be combined with your own customer data.
From marketing strategies and site decisions to merchandising, mobile analytics and media planning, PRIZM powers decision-making. Businesses, not-for-profits and government agencies all use PRIZM to analyze and engage their customers and markets at the neighbourhood level anywhere in Canada.
Differentiate products and services based on your best customers, prospects and competitors.
Pinpoint high-potential neighbourhoods and markets.
Determine the right products, media and messages for reaching your customers.
Now in its fourth generation, PRIZM and the databases it connects to offer users access to more than 30,000 data points about consumers’ motivations and behaviours.
Sample PRIZM data for free on the PRIZM postal code lookup.
Find more information about the PRIZM database including metadata, release notes, technical documents and glossaries on our community site.
Businesses, not-for-profits and government agencies all use PRIZM to analyze and engage their customers and markets.
See how we help organizations use data analytics for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data.