Introducing PRIZM® Highlights

With its 67 lifestyle archetypes, Canada’s most comprehensive and integrated segmentation system gives you the latest insights into the behaviours and mindsets of Canadians. Each of the 67 segments captures current demographics, lifestyles, consumer behaviours and settlement patterns in neighbourhoods across Canada.

PRIZM® Highlights offers a new way to drill down into each segment to better understand who they are, how they think, what they do, and how to reach them. Within each category, we have drawn from our extensive library of databases, accessing more than 1,200 variables, providing tangible insights into what Canadians are buying, doing and thinking, anticipating their marketplace behaviours. From media preferences to green living propensities, our PRIZM® Highlights help marketers and policymakers quickly assess the best way to reach Canadians with the right products, media and messaging.

PRIZM is a registered trademark of Claritas, LLC. Used by Environics Analytics with permission.

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