Turn your first-party data into measurable growth.
Canada's marketing landscape is more fragmented, privacy-constrained and competitive than ever. Signal loss is accelerating. Privacy regulation is tightening. AI-powered marketing is becoming the new baseline. And the pressure to demonstrate media ROI has never been higher.
EA's Data Collaboration Services combines best-in-class collaboration infrastructure – including Canada’s only source for LiveRamp technology – with Canadian data intelligence, agentic workflows and rigorous governance to securely connect the marketing ecosystem, helping you reach the right audiences and prove real business impact.
We connect Canada's marketing ecosystem – without compromising data, privacy or trust
Pseudonymous identity solutions – RampID, UID2, Google PAIR and emerging standards – securely connect your first-party data to every major platform.
Activate across all major channels and platforms – linear and Connected TV, digital, social, OOH and walled gardens – reaching more than 65M authenticated Canadian IDs.
Closed-loop attribution, sales lift and ROAS tied directly to business outcomes, not proxies.
Secure clean room environments to match, analyze and activate data with partners – no raw data exposed.
Leverage EA's proprietary Canadian data – demographic, psychographic, behavioural, mobile and more - to enrich any collaboration, providing the context that makes marketing, including AI-powered initiatives, more meaningful and precise.
ISO 31700-1 Privacy by Design certified, with governance and sovereignty built for the Canadian regulatory environment.
Only EA combines the technology, the data and the Canadian expertise to make this work
We don't just manage data – we make it meaningful. From customer overlap analysis and audience enrichment using EA data such as PRIZM® segments, to closed-loop attribution and sales lift measurement, we prove impact using the metrics that matter most: lift, ROAS, customer lifetime value and more.
EAVault is the only fully integrated, privacy-compliant data collaboration environment built specifically for Canada. Enhanced with identity solutions, ad platforms and clean room technology through EA's exclusive Canadian partnership with LiveRamp, EAVault is interoperable across major cloud providers and connects natively to every major platform and publisher. And it supports agentic workflows as the demand for AI-driven marketing continues to increase.
Whether you need end-to-end execution, a licensed platform your team controls or a one-time pilot project, EA meets you where you are. We have the infrastructure, data, orchestrated applications and expertise to address the widest range of marketing and media use cases. That means faster time-to-value, less internal lift and a proven path from pilot to enterprise scale.
EAVault is built and governed in Canada, certified to ISO 31700-1 (Privacy by Design), making EA only the second company globally to achieve this standard. Every collaboration uses consented data, rigorous security controls and fully auditable processes.
Four ways we turn first-party data into growth
1. Retail & Commerce Media
The identity, activation and measurement infrastructure behind Canada's leading retail media networks. Talk to us about powering yours.
2. Digital Activation & Outcomes Measurement
Onboard your first-party data, enrich it with EA's proprietary segments and activate across thousands of destinations from a single platform. Then measure the impact - sales lift, ROAS and attribution - not just impressions.
3. First-Party Data Monetization & Distribution
Turn your customer data into a revenue stream. We run the full pipeline from ingestion through financial reconciliation. Your data keeps earning value even when you're not in-market.
4. Partner Collaboration & Opportunity Analysis
Quantify co-marketing potential, sponsorship ROI, customer acquisition opportunities with partners and M&A potential – without ever sharing raw data. Use cases vary. Let's talk through yours.
Curious what this looks like for your data?
Real results from Canada's leading brands
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Canada's largest grocery and drug retail media network is achieving secure first-party data (1PD) collaboration, deterministic measurement and future-proof identity, with ROI clarity on every dollar of ad spend. -
The iconic Canadian airline was an early adopter of outcomes measurement. Audiences who saw Air Canada ads on Bell Media’s network had a 24% higher booking rate than those who were not exposed. -
Offsite campaign execution against retailer purchase-based audiences delivered 27,000+ new buyers and a 4% sales lift across core and halo SKUs.
The future of Canadian marketing is intelligent and collaborative.
The next chapter of marketing is underway. And EA is the only place in Canada where world-class collaboration infrastructure, proprietary Canadian data intelligence and expert workflows come together — securely, compliantly and at Canadian scale.
Whether you're a brand looking to get more out of your ad campaigns, a publisher looking to monetize your audience or an agency needing a privacy-compliant identity solution, EA's Data Collaboration Services is built for you.
See what your first-party data could do.