The Voice of Retail Podcast: Helping retailers find the perfect location with Michele Sexsmith
Michael LeBlanc, host of The Voice of Retail Podcast, explores how Environics Analytics is helping retailers streamline their site selection process.
Facing increasing competition and the threat of digital channels, retailers need to take the guesswork out of their site selection progress. Michele Sexsmith, who leads Environics Analytics' retail practice, explains how retailers are using data and sophisticated mobile-based analytics to understanding their customers and applying those insights to find the ideal location for their next store.
Listen to the Voice of Retail Podcast (opens in a new window).