15-Minute Fundraising Podcast: Data Driven Fundraising with Allen Davidov
Feb 11, 2020, 10:18 AM
Not-For-Profit practice lead Allen Davidov explains how data can positively influence creative and language in direct mail and digital campaigns.
Allen Davidov speaks with Maeve Strathy and Mo Waja about data-driven fundraising on the 15-Minute Fundraising Podcast by Blakely Fundraising. In this episode, Maeve, Mo and Allen break down how to use data to inform language, understand your audience’s values, and learn where to begin when incorporating data-driven insights into your fundraising writing.
Click here to listen to the full podcast.