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How To Chart The Best Path For Your New Supporter

Feb 11, 2020, 10:52 AM by Allen Davidov
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Allen Davidov explains how fundraising organizations can take the careful next step of understanding who new supporters are and what their journey with organization should look like.

Now that the holiday and end-of-year fundraising period has wrapped up, many not-for-profit and fundraising organizations are coming up for air. But they are also preparing to chart out cultivation and stewardship plans for their newest supporters, as many donors raised their hands and replied to a call to action during GivingTuesday, Holiday, or Year-end campaigns.

These donors have taken the essential first step, and now it's up to the fundraising organizations to take the careful next step of understanding who these supporters are and what their journey with organization should look like.

Read the full article at DM Magazine