GroupM launches addressable TV service in Canada

WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.

GroupM confirmed a series of data partnerships with the likes of Environics Analytics, Mastercard and a variety of third-party suppliers with “in-depth Canadian consumer expertise” in a bid to facilitate intelligent segmentation by socioeconomics, life-stage and financial behaviours.

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