Home Improvement Spending Shifts in Canada

Mar 12, 2026, 08:23 AM by Retail Insider

In an interview with Retail Insider, the Retail Industry team at Environics Analytics (EA) outlined how online shopping behaviour, aging demographics, migration patterns, and patriotic purchasing are intersecting to reshape home improvement spending in Canada

Canada’s home sector is entering a new phase. Renovation demand remains resilient, disposable income is uneven but growing in key segments, and demographic shifts are redistributing spending power across regions and age cohorts. For retailers, the implications stretch far beyond hardware aisles.