Why Quality Data Matter More Than Ever in the Age of AI

Mar 12, 2026, 08:30 AM by Direct Marketing Magazine

In her latest thought leadership article, EA's President, Jan Kestle, shares 5 key takeaways

Every organization is looking for better outcomes. They want smarter decisions, stronger performance and results they can explain and defend.

Today, many leaders see artificial intelligence (AI) and advanced platforms as the path forward— and they can be. But too often, an essential truth gets lost along the way.

Read the full article here.