From Mainframes to AI: Why Geodemography Keeps Winning

May 25, 2026, 09:14 AM by Spatial.AI

In this episode, of Spatial.AI's podcast, Lyden Foust is joined by Jan Kestle, president of Environics Analytics and one of the key figures in modern geodemographics.

Jan Kestle traces the history of geodemographic segmentation from its early days to today’s AI-powered tools, explaining how location, social values, and privacy-safe data collaboration can help organizations make smarter, more human-centered decisions. She shares stories from her career shaping standards in the industry, how Environics integrates diverse datasets into platforms like ENVISION, and why she believes in using data to genuinely improve people’s lives.

Watch and listen on Spatial.AI's YouTube channel.