October 4, 2020 – The largest screen in the house has gone digital, so for marketers, having an omnichannel strategy that connects TV and digital consumption behaviours is key for optimizing reach and driving outcomes not traditionally associated with TV (such as conversions and footfall). That’s where MiQ’s Advanced TV solution comes in. The company has taken a unique approach that bridges the gap between linear TV, connected TV and digital to create a holistic approach to planning, activation and measurement.
By partnering with top-tier data and media providers, MiQ is able to offer marketers a new way to reach audiences programmatically across multiple channels.
The company connects consumer market data from Environics Analytics, combined with location data from Unacast, to generate insights for planning and activation. But for marketers, measuring results is the holy grail. Through their partnership with NLogic, MiQ connects linear TV data with online and offline consumer behaviours to provide stronger measurable outcomes.
Read the full press release here: https://mediaincanada.com/2020/10/04/miq-bridges-the-gap-between-tv-and-digital/
For more information, contact Jason Furlano, SVP commercial at firstname.lastname@example.org