EAConnect 2026 Resources
Presentations and content from the 20th annual Environics Analytics user conference
EA's President, Jan Kestle, highlights the importance of data, technology, outcomes measurement and partnerships for building a strong Canada.
Doug Norris (SVP and Chief Demographer) delivers timely insights on the importance of quality demographics as the foundation behind today's most powerful tools.
Presentation Decks - Breakout Sessions
The majority of Canadians aged 45+ are hoping to age in their own homes. This session explores the aging-in-place industry and the importance of understanding who to reach and how to reach them.
Traditional approaches to mail targeting are being reimagined. Canada Post shares how it is leveraging EA's MobileScapes mobility data to better understand what audiences their clients should be targeting in their mail campaigns.
Reitmans Canada Limited shares how they reimagined market selection for their PENN brand by combining advanced consumer segmentation, health indicators and attitudinal insights to uncover high-potential trade areas that conventional analysis would have missed.
What does it take to market a shopping centre in today's rapidly evolving retail landscape? Salthill Capital shares how it is using customer intelligence, visitor insights and market analytics to better understand shoppers, uncover growth opportunities and drive smarter marketing decisions across its portfolio.
As municipalities across Canada navigate increasingly diverse populations, understanding the cultural, religious and socio-economic factors that shape community needs has become essential to effective public service delivery. This presentation explores how population, demographic and psychographic data can be used to inform inclusive, respectful and financially sustainable planning for death care services.