Industry Insights
Industry Insights
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Canada is Home to More Seniors Than Children
May 3, 2017, 09:34 AM by Doug Norris, Ph. D.Full story -
First Data from the 2016 Census
Feb 8, 2017, 08:31 AM by Doug Norris, Ph. D.Full story -
Hunting Millennials: The Exotic Ice Cream Episode
Jan 31, 2017, 12:27 PM by Andrea LongmanFull story -
Taking Lifetime Value to a New Level
Jan 16, 2017, 07:43 AM by Vito De FilippisFull story -
Canada: Diversity within Diversity
Nov 23, 2016, 05:04 PM by Hassan AmarsiFull story -
The Buzz on the Cell Phone Market
Aug 16, 2016, 08:51 AM by Amanda Manning and Stanley SuFull story -
Beyond “Moneyball”: Analytics Reveals Who Cheers For Which Sports
Jun 22, 2016, 09:52 AM by Jim GreenFull story -
Omni-Channel Marketing: Not Your Father's Customer Journey
Jun 10, 2016, 09:23 AM by Vito De FilippisFull story -
Why Marketers Should Support The 2016 Census
May 2, 2016, 07:24 AM by Jan KestleFull story -
Using Data To Fill Retail Vacancies
Apr 25, 2016, 10:39 AM by Emily AndersonBoth the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.Full story -
The Diversity Of Millennials
Feb 29, 2016, 11:25 AM by Doug Norris, Ph. D.To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.Full story -
Does The 21st Century Belong To Women
Jan 28, 2016, 01:03 PM by Joshua LeviFull story -
Millennials: The Generation Du Jour
Jan 22, 2016, 02:47 PM by Doug Norris, Ph. D.Full story -
It's RRSP Season. Do You Know Who Your Investors Are?
Jan 18, 2016, 10:48 AM by Sean MoloneyFor the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.Full story -
What's For Dinner?
Dec 21, 2015, 03:00 AM by Jemicah MarasiganFull story -
A Perspective on Household Debt in Canada
Dec 18, 2015, 05:41 PM by Peter MironFull story -
Elves and Reindeer
Dec 17, 2015, 10:31 AM by Andrea LongmanFull story -
Drivers of Political Change: A Segment Analysis
Dec 15, 2015, 01:04 PM by Rupen SeoniFull story -
Geek Of The Week: Zane Patel
Nov 12, 2015, 09:48 AM by Jemicah MarasiganFull story -
Uncovering Social Values In The Buying Decision Process
Oct 31, 2015, 09:39 AM by Mohad AliFull story