Meet our Geeks
Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.
With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.
Supported by a broader team of statisticians, geodemographers, data scientist, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.
Senior Leadership
About Barry Marcus, Senior Vice President and Sales Leader
Senior Vice President and Sales Leader
As Senior Vice President of the Media and Agency team at Environics Analytics, Barry helps clients leverage the power of data to better identify, activate, and measure audiences, leading to demonstrably better business results.
After graduating from Law School, Barry began his career as a litigation lawyer, and through a series of fortuitous events moved to advertising sales, mostly with Corus Entertainment. Barry pioneered the use of data informed audiences in video advertising, and has been responsible for bringing to market advanced ad products like Linear Optimization, Addressable Advertising and Dynamic Ad Insertion.
Outside of work, you'll often find Barry with camera in hand trying to capture the look and feel of wherever he happens to be.