Meet our Geeks
Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.
With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.
Supported by a broader team of statisticians, geodemographers, data scientist, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.
Senior Leadership
David Phillips
Chief Media and Activation Officer
As Chief Media and Activation Officer, David provides strategic leadership on activation and measurement strategy.
David has been a senior executive for over two decades, recently serving as President and COO for NLogic (formerly BBM Analytics), turning it into a client-focused, innovative and profitable data-driven company. He is well-versed in data and analytics with extensive experience in data, market research and software development, focusing on the broadcast and advertising industries.
David holds a Master of Arts from the University of Hull and is a regular speaker and participant in industry conferences and a long-standing member of several industry bodies.