Meet our Geeks
Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.
With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.
Supported by a broader team of statisticians, geodemographers, data scientist, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.
Senior Leadership
Jan Kestle
President
Jan Kestle has been a leader in the marketing information industry for more than five decades. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that introduced the main segmentation system used in Canada Environics Analytics (EA’s) PRIZM® system, EA’s powerful ENVISION business intelligence platform, and has fully professionalized the melding of many different data sources and types into insightful statistics, including more recently, a variety of big data sources such as mobilytics and website usage (MobileScapes and ClickScapes). Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement.
Before founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre.
Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. Jan is a member of the Canadian Statistics Advisory Council and is the Dean’s Advisory Council Emeritus for the Ted Rogers School of Management at Toronto Metropolitan University, and on the advisory boards of the DeGroote School of Business at McMaster University, and the Morrissette School of Entrepreneurship at the University of Western Ontario. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from Western University.