
Case Studies
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
SickKids Foundation
Using data and analytics SickKids Foundation was able to develop a multicultural fundraising plan to engage ethnic communities and expand its donor base.
Branded Cities
Using data and analytics, Branded Cities created a new tool to identify the optimum locations to place out-of-home ads to help its clients reach their target audiences.
Royal Canadian Mint
The Royal Canadian Mint used lifestyle-based segmentation to quickly develop targeted marketing campaigns and help grow its customer base.
UBC
Using data-driven profiles the University of British Columbia was able to identify a new donor population who had the wealth and ability to make a major gift.
Telus
Using customer segmentation and personification TELUS was able to create a more consistent customer experience across its physical and digital channels.