Direct Marketing Magazine: Knowing who’s at the party
Event sponsorships are expensive yet difficult to measure in terms of effectiveness. Mobile analytics is a privacy-compliant solution to this problem.
Paul Tyndall, the Vice President of Special Projects at Environics Analytics, uses mobile data to examine who attends Canada Day celebrations on Parliament Hill in Ottawa. He combines it with the PRIZM segmentation and our SocialValues database to develop actionable insights that can inform targeted marketing campaigns.
Read the DM Magazine article on page 16 (link opens in new window).