Canadian Grocer: Making Online Grocery Click
Intuition suggests that young, time-pressed families are most likely to buy groceries online. Data and analytics prove otherwise.
"Grocers must figure out the 'why behind the buy' by taking an analytical approach to understanding what is driving customers to this online channel," explains Joshua Levi, Vice President of the Grocery and Consumer Packaged Goods Sectors at Environics Analytics.
Read the full article in Canadian Grocer Magazine on page 22 (opens in a new window)