The Voice of Retail Podcast: Harnessing big data in retail with Michele Sexsmith
Michael LeBlanc, host of The Voice of Retail Podcast, explores how Environics Analytics is helping CMOs understand the full power of digital and mobile data.
Retailers tend to do an excellent job of getting to know their best customers, but they can struggle to understand their casual shoppers who can account for 80 percent of their sales. Michele Sexsmith, who leads Environics Analytics retail practice, explains how retailers can privacy-compliant third-party data to get a complete picture of their loyal customers and mobile data to learn about their occasional shoppers.
Listen to the Voice of Retail Podcast (opens in a new window).