How Understanding Your Audience Can Help Your Charity During Unsettling Times
Apr 7, 2020, 14:19 PM
Many not-for-profits are struggling to keep their doors open or put contingency plans in place. Here are some ways data and analytics can help.
With many struggling to keep their doors open or put contingency plans in place for these unchartered waters, the question of how to deliver on the fundraising needs, and over the long term manage the sponsor relationship are two of the many important questions being asked.
Being in the charitable sector for nearly 15 years, I have experienced the pressure to manage and maximize sponsorship partnerships for events and cause related programs, and, find unique and innovative opportunities. Including during the last recession.
Having worked alongside hundreds of not-for-profit clients across Canada in my role here at Environics Analytics, I can see just how new learnings can be applied for the greater good.
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