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Understanding Canadians’ behaviour in the age of COVID-19

Apr 16, 2020, 15:47 PM by Environics Analytics

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Examples that demonstrate how understanding where particular citizens live, what their socio-economic situation looks like, how they behave and how they think can materially impact social and economic programs during this pandemic

More important than simply understanding the movement patterns of Canadians is truly understanding who these citizens are –their demographic profiles, socio-economic situations, behaviour patterns, and critically, their attitudes and values.

It is this aggregation of privacy compliant data at the small geographic level that allows us to draw insights about the population that can then be used to inform public outreach, program development and communications.

Read the full CMA article