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Part Two: Who was out and about over the holiday weekend, and who will get the first haircuts?

May 21, 2020, 10:31 AM by CTV News
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SVP and Practice Leader Rupen Seoni takes a deeper look into how the COVID-19 crisis is impacting the Canadian population financially and socially though the PRIZM segmentation system.

After weeks of stay-home advisories, physical distancing, business closures and terrible weather in much of the country, the first long weekend of the summer season was upon us. As Canadians everywhere yearned for better weather and some semblance of normalcy, health officials expressed concern about a spike in COVID-19 cases and cottage communities worried about seasonal residents bringing illness with them.

And some business owners cautiously began opening their doors again, albeit under many restrictions. So how much did Canadians actually get out and about?

Watch the full CTV News segment here

This is part two of a three-part series by Environics Analytics Senior Vice President and Practice Leader Rupen Seoni.