May 21, 2020, 07:09 AM by The Toronto Star

 

In a post-COVID-19 world, this data could be used by both businesses and government agencies to determine the new normal.

Millennials are having families, boomers are retiring — and both are increasingly choosing apartments and condos over houses. Meanwhile, the suburbs are becoming denser and medium-sized cities like Kitchener or Waterloo are becoming more diverse.

These are just some of the insights provided by the fourth generation of PRIZM, a data analysis system by Environics Analytics that puts the Canadian population into segments based on income, living arrangements, generation, dining habits and more.

Read the full Toronto Star article