Geek looking at data

Voter Segmentation: Who lives in Ontario and how do they vote

May 18, 2022, 08:38 AM by CTV News

Environics Analytics breaks down key voting groups by leveraging Elections Ontario data from 2018 election and a range of data points, including demographic, expenditure, psychographic, vaccination intention and movement data


Ontario's 124 ridings can be divided into multiple different voting groups—and each one has their own preference when it comes to who they want leading the province. Environics Analytics has broken down those key voting groups using a range of sources and modelling techniques to determine where they live, who they voted for in the 2018 election and how they may vote this time around.


Read the full CTV News article here.


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