Toronto, January, 2021 – Environics Analytics (EA) today announced that national postal operator, Canada Post Corporation (Canada Post), is the recipient of its 2020 Partner of the Year award.
A long-standing valued partner, Canada Post understands the power of data-driven direct mail targeting, and the partnership between EA and Canada Post has evolved into a rich and productive relationship.
As the marketing and data ecosystems have changed, Canada Post has been proactive in clarifying the advantages of direct mail in the increasingly complex marketing mix. A key part of this has been promoting the importance of data analytics to inform integrated marketing strategies and target audiences with relevant, impactful one to one messages to drive business results. . Canada Post has also shown enthusiasm for incorporating new data and tools in order to improve the effectiveness of mail. As a result of this collaboration, marketers have been able to easily use EA’s demographics, PRIZM segments and other relevant data to effectively target consumers, donors and citizens with the most effective marketing messages.
“Canada Post has been a true data partner for many years, and we’re thrilled to have the opportunity to recognize this ongoing relationship,” said Jan Kestle, President and CEO of Environics Analytics.
The Partner of the Year award was presented at the Environics Analytics 14th Annual User Conference, a virtual event that attracted nearly 1,600 participants representing every industry sector, including the not-for-profit and public sectors. With a theme of “Then. Now. Next.” the day-long event featured 16 client case study presentations and demonstrations of data-based business intelligence tools, such as the company’s popular PRIZM segmentation system, MobileScapes mobile movement data and the ENVISION consumer insights and market intelligence platform.
While Environics Analytics works with dozens of partners, the Partner of the Year award recognizes one leading partner that truly stands out for its pursuit of interesting, innovative work that has been mutually beneficial for both organizations over the past year.
About Environics Analytics
Environics Analytics (EA) is the premier marketing and analytical services company in North America, helping thousands of customers across every industry sector turn data and analytics into strategy, insights and results. Established in 2003, we specialize in using best-in-class data, analytics expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making. Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data—to generate deep consumer and market insight, authoritative reports and detailed maps. Environics Analytics' team of 200 statisticians, modellers, geographers and business strategists help organizations develop data-driven solutions and achieve success along every phase of their analytics journey.
Learn more at www.environicsanalytics.com