Celebrating Data Privacy Day 2025: Empowering Data Stewardship at Environics Analytics

It is all about trust. As businesses seek to communicate and serve their customers better, and as data-driven decision-making becomes more and more important, EA leads the way in ensuring that protecting individual privacy is our highest priority. Without guarding consumer’s privacy properly, they will lose their trust in businesses who, in turn, would then lose their ability to serve current customers better and to find new ones. EA's focus, "Empowering Data Stewardship," highlights our shared responsibility to protect personal information while harnessing the incredible benefits of data. At EA we do this by making sure our people, processes and technology all are designed and used to maintain the highest standards of privacy protection. This is why we are one of the first companies, globally, to have achieved the ISO-31700 Privacy by Design (PbD) certification. For more on this, visit our Privacy Trust Centre.

Making sure we always walk the talk…

…with our people: In 2025, we're doubling down on role-based privacy training. This tailored approach ensures every EA employee understands their specific privacy obligations and the need to carefully manage the data they handle throughout every research process we follow. EA has committed significant resources to our governance structure to make sure of all this.

…with our technology: As technology evolves, so must we, ensuring that we use privacy-enhancing technologies (PETs) across all our products and processes, such as Secure Multi-Party Computation (SMPC), advanced encryption, and many different ways to ensure anonymization and to prevent re-identification. We have also received full accreditation for how we protect the data in our care from malicious theft or accidental disclosure.

In fact, our advanced abilities and our full understanding of the complexities involved in Canada are a major reason why LiveRamp, the world’s leading supplier of services focused on maximizing a company’s usage of first-party data, chose EA to be their exclusive supplier of their services in Canada. Using the combination of these best-in-class technologies, a comprehensive series of workflows, privacy-compliant first- and third-party data, and strict governance processes, EA can help companies optimize existing marketing and advertising initiatives, reduce media wastage, and unlock new revenue opportunities through brand-safe data collaboration with partners.

A Vision for the Future

Looking ahead, EA is dedicated to guiding our clients through the complexities of an ever-changing privacy landscape. Data stewardship will remain at the forefront of our strategic initiatives, ensuring businesses can responsibly harness the power of data to fuel innovation and growth while maintaining the highest privacy standards.

If you have questions about our privacy practices or how we can support your data strategy in 2025, feel free to reach out. Together, let's build a future where privacy and innovation go hand in hand.

Jan Kestle - President and CEO, Environics Analytics