Why Canada Needs a Canadian Approach to Data Collaboration

Data collaboration is transforming how marketers overcome the limitations of siloed data, enabling them to achieve better attribution, smarter targeting, and deeper customer insights without compromising privacy. But to realize the potential of data collaboration, especially to leverage all of the innovation currently available, Canada needs a Canadian approach.

For over 20 years, Environics Analytics (EA) has combined deep knowledge of the Canadian privacy and data landscape with leading global technology. We brought all that experience to bear when we launched our Data Collaboration Services over 5 years ago. EA’s Data Collaboration Services provides safe, innovative and privacy conscious ways to leverage 1st party data for rich customer insights, targeted audience activation and meaningful outcomes measurement.

Our Data Collaboration Services work is underpinned by a detailed understanding of the Canadian regulatory environment as it relates to security, data, privacy and user consent. We embed that understanding into a fully comprehensive approach to our data, our software and to the technologies we use. This approach involves multiple layers of data governance and privacy enhancing technologies. And our commitment to meet or exceed industry best practices is demonstrated in the wide range of security and data privacy accreditations that we have consistently secured and maintained, including ISO 31700-1 Privacy by Design, SOC1 Type 2, SOC2 Type 2 and HIPAA.

Into this rigorous framework we bring the best and most appropriate technology from global partners including LiveRamp, Esri, Snowflake, AWS and Microsoft. To be part of our Data Collaboration Services offering, this technology not only has to be best in breed, but also fully aligned with our corporate ethics, data governance and privacy principles. As such, we only use the products, components and services we know fit our Canada-first approach. For example, we don't use a central identity graph—which means we can better protect consumers’ privacy by not allowing the connection of individual digital profiles and behaviours without consent.

Why Environics Analytics Is the Right Choice

Data collaboration can boost company revenue by up to 9% in five years, according to CapGemini research. With stakes this high, you need the right partner.

The landscape is too complex to risk choosing a vendor with limited capabilities. It's too sensitive to trust a vendor with unclear privacy practices.

And while we know we need a built for Canada approach, we also recognize that for many global brands there is a need for comparable work to be done in multiple markets. While the regulations, data availability and best practices vary across borders, our commitment is to give users the best available and safest solutions for Canadian data – answering the key business questions your teams are addressing in the US, the UK, Europe …or anywhere else. In some cases, we may have to modify the approach to comply and ensure it gets us to a comparable, actionable outcome.

Choosing EA means you can reap the benefits of 1st party data, secure in the knowledge that underpinning these benefits is the right combination of Canadian expertise and global technology.