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Direct Marketing News: Investing In privacy and security

Aug 8, 2019, 10:23 AM by James Smith
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Good companies talk about privacy and security; great ones back their words up with third-party audits. James Smith explains why Environics Analytics spends so much time, energy and resources to protect client privacy.

 


At the most basic level, audits establish trust, writes Smith. Submitting to a privacy and security audit is not something that should be done lightly. It involves countless hours of work and resources, not to mention a significant capital investment to execute. 

Read the full article in Direct Marketing Magazine (opens in a new window).