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Part Three: A new segmentation system for the new normal, as Canada adapts to the COVID-19 pandemic

May 21, 2020, 10:39 AM by CTV News
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PRIZM’s five-year rebuild launches, capturing new insights about Canadians from coast to coast

At a time when businesses are recognizing the importance of up-to-date data to make better decisions, Environics Analytics has launched its latest edition of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets.

As the nation adapts to changes associated with the COVID-19 pandemic, PRIZM can help organizations better understand the motivations and behaviours of their customers—and track the recovery of businesses anywhere in the country.

Watch the full CTV segment here



 
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We acknowledge the land of where our head office resides is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.