Part Three: A new segmentation system for the new normal, as Canada adapts to the COVID-19 pandemic
May 21, 2020, 10:39 AM
by
CTV News
PRIZM’s five-year rebuild launches, capturing new insights about Canadians from coast to coast
At a time when businesses are recognizing the importance of up-to-date data to make better decisions, Environics Analytics has launched its latest edition of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets.
As the nation adapts to changes associated with the COVID-19 pandemic, PRIZM can help organizations better understand the motivations and behaviours of their customers—and track the recovery of businesses anywhere in the country.
Watch the full CTV segment here
As the nation adapts to changes associated with the COVID-19 pandemic, PRIZM can help organizations better understand the motivations and behaviours of their customers—and track the recovery of businesses anywhere in the country.
Watch the full CTV segment here