Geek looking at data


Part Three: A new segmentation system for the new normal, as Canada adapts to the COVID-19 pandemic

May 21, 2020, 10:39 AM by CTV News
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PRIZM’s five-year rebuild launches, capturing new insights about Canadians from coast to coast

At a time when businesses are recognizing the importance of up-to-date data to make better decisions, Environics Analytics has launched its latest edition of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets.

As the nation adapts to changes associated with the COVID-19 pandemic, PRIZM can help organizations better understand the motivations and behaviours of their customers—and track the recovery of businesses anywhere in the country.

Watch the full CTV segment here