SAN DIEGO, CA - September 09, 2004 - Through a strategic partnership with Toronto-based Environics Analytics, a marketing services company that specializes in geodemographics-based segmentation, Claritas Inc. announced today the release of PRIZMCE — a Canadian consumer segmentation system linked to PRIZMNE, the U.S.-based system developed by Claritas and introduced nationally last September.

TORONTO, ON - September 09, 2004 –Environics Analytics, a new company specializing in marketing and analytical services, today announces the creation of a new consumer segmentation system that classifies all Canadians into one of 66 lifestyle types--with names like Cosmopolitan Elite, Electric Avenues, Les Chics and Lunch at Tim's.