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Case Studies

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.

 

 

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Enbridge / Union Gas

See how Union Gas accelerated adoption of their paperless-billing campaigns by creating consumer segments and sending targeted incentives through the most effective channels.

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J. Richard Hill & Co

J. Richard Hill & Co used data and analytics to determine the ideal luxury retail tenants to approach for its client, Wai Kai Commercial Development, LLC.

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Westoba Credit Union

To deliver on its promise to be a community leader that puts its members first, Westoba needed to develop a clear picture of its member base by identifying their needs and serving them effectively.

Category header Credit Union Atlantic Canada case study

Credit Unions Atlantic Canada

Using gap analysis Atlantic Central was able to help its members find opportunities, inform their regional marketing plans and identify which products to focus on by region.

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Mackenzie Health Foundation

Using data and analytics the Mackenzie Health Foundation was able to significantly improve campaign response rates, reduce costs and increase donations.

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Walmart Canada

Before launching a nationwide online grocery business, Walmart Canada wanted to better understand the shoppers who had been using the service in test markets.

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General Motors

To better understand its urban buyers General Motors created a local segmentation model, which informed the automakers' marketing and sales strategy in Toronto.

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SickKids Foundation

Using data and analytics SickKids Foundation was able to develop a multicultural fundraising plan to engage ethnic communities and expand its donor base.

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Branded Cities

Using data and analytics, Branded Cities created a new tool to identify the optimum locations to place out-of-home ads to help its clients reach their target audiences.

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Royal Canadian Mint

The Royal Canadian Mint used lifestyle-based segmentation to quickly develop targeted marketing campaigns and help grow its customer base.

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UBC

Using data-driven profiles the University of British Columbia was able to identify a new donor population who had the wealth and ability to make a major gift.

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Telus

Using customer segmentation and personification TELUS was able to create a more consistent customer experience across its physical and digital channels.