Meet our Geeks
Our tenured leadership team is comprised of executives drawn from a cross section of the communities we serve. We are published authors, speakers and internationally recognized leaders in geodemographics and marketing research, advanced analytics, statistics and modeling.
With expertise in analytics consulting, strategic planning and database marketing and a deep commitment to privacy, security, and data governance requirements, we continue to pioneer the development of best practices and methodologies that can be applied to today’s new age of data-driven marketing.
Supported by a broader team of statisticians, geodemographers, data scientist, consultants and modeling experts, we have one purpose - to help you achieve results through evidence-based decisions.
Senior Leadership
About Layne Newhouse, Senior Vice President, AI Implementation
Senior Vice President, AI Implementation
Layne Newhouse leads AI implementation at Environics Analytics, driving both operational efficiency and product innovation through strategic artificial intelligence integration. In this role, Layne spearheads the company's AI transformation, embedding intelligent solutions across operations while developing next-generation capabilities for the company's analytics product suite.
Over the past nine years at Environics Analytics, Layne has developed actionable, insight-focused solutions using petabyte-scale Big Data, creating data products that help companies and governments understand population behaviour patterns across the CPG, retail, tourism and transportation sectors. Now focused exclusively on AI implementation, Layne is positioning the organization at the forefront of artificial intelligence adoption in the data analytics industry.
Holding a Master of Engineering from the University of Toronto and an MBA from the DeGroote School of Business, Layne contributes to executive thought leadership on AI advancement and its practical application, bringing a comprehensive perspective on how Canadian marketers can leverage artificial intelligence and data analytics to drive business outcomes.