The DemoStats database consists of current-year estimates for more than 750 variables and includes demographic projections for approximately 500 of them for three, five and ten years into the future. It is an essential tool for marketers to understand consumer demand, gain a 360o view of their markets and strategize future growth.
This proprietary database is created using innovative methods that combine econometric, demographic and geographic models. As a result of our comprehensive methodology, DemoStats variables are available at the postal code level for current-year estimates and at the dissemination area level for future-year projections. The database also provides historical estimates from five years ago, based on the same methodologies to ensure accurate trend analysis.
Gain a 360o view of your customers and markets.
Differentiate products and services based on your best customers, prospects and competitors.
Determine the right products, media and messages for reaching your customers.
The essential database for marketers to understand consumer demand and strategize future growth. Plan effectively with current year estimates of Canada’s population and a range of projections for the future.
DemoStats is a proprietary database created using innovative methods that combine econometric, demographic and geographic models.
The database includes:
The DemoStats database employs a variety of privacy-compliant data sources including the latest census, current economic indicators, postcensal estimates from the federal and provincial governments, immigration statistics and economic data such as building permits.
Find more information about the DemoStats database including metadata, release notes, technical documents and glossaries on our community website.
Businesses, not-for-profits and government agencies all use demographic data for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
These are a few examples of how we have helped our clients leverage demographic data.
The size and makeup of Canada’s population are continuously changing in response to various demographic trends. Understanding these trends is essential for making decisions, such as where to locate a new facility or how to determine the best mix of product and service offerings. And more change is ahead. In the article Canada 2020 and Beyond, Chief Demographer, Dr. Doug Norris explains what to expect over the next decade.
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