DemoStats
Canada’s most advanced and up-to-date demographic database powering smarter, data-driven marketing decisions
DemoStats is an essential tool for marketers to understand people's demographics, current and potential demand and gain a 360° view of their markets to strategize future growth. DemoStats consists of current-year estimates for over 700 demographic variables, including three-, five- and ten-year projections for approximately 500 variables.
DemoStats variables are available at the postal code level for current-year estimates and at the dissemination area level for future-year projections. The database also provides historical estimates five years back, based on the same methodologies to ensure accurate trend analysis.
Understand your customers
Gain a 360o view of your customers and markets.
Data-driven planning
Differentiate products and services based on your best customers, prospects and competitors.
Execute your strategy
Determine the right products, media and messages for reaching your customers.
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Features and Benefits
DemoStats is the essential database for marketers to understand consumer demand and strategize future growth. Plan effectively with current year estimates of Canada’s population and a range of projections for the future.
Your go-to data source to understand the Canadian population
DemoStats is created using innovative methods that combine econometric, demographic and geographic models.
The database includes:
- Current year estimates for over 700 population, education and cultural diversity variables available at the postal code (FSALDU) level
- Three-, five- and ten-year projections for 450+ variables available at the dissemination area (DA) level
- Historical estimates five years back based on the same methodologies to ensure accurate trend analysis
- Variables on population, family structure, household size and type, ethnic diversity, labour force participation and income
Answer important marketing questions like:
- How are household incomes in my trade areas projected to change over the next 10 years?
- What is the visible minority presence in my trade area? How is that expected to change in five years?
- Where can I find the highest concentration of families with young children?
- How many households in my market commute to work by car? By public transit?
- Where can I find potential store locations with demographic profiles similar to my best location?
Accurate, comprehensive and privacy-compliant information
The DemoStats database uses a variety of privacy compliant data sources including the latest Census, current economic indicators, post-censal estimates from the federal and provincial governments, immigration statistics and economic data such as building permits.
Find more information about the DemoStats database including metadata, release notes and technical documents on our community website.
Analyze and engage your customers and markets
Businesses, not-for-profits and government agencies all use demographic data for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
These are a few examples of how we have helped our clients leverage demographic data.
Census 2021: Rising Education Levels and Labour Force Activity Changes
Dr. Doug Norris explores the final and seventh wave of data released from Statistics Canada's 2021 Census highlighting education and the labour force.
Ready to turn demographic data into actionable insights for your business?
Frequently Asked Questions
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