Map showing Canadian smokers


HouseholdSpend is commonly used to identify trade area purchase trends, spot cross- promotional opportunities and identify category spending potential. This wide-ranging database provides current estimates of annual expenditures for almost 500 variables, spanning 18 categories of goods and services used by Canadian households. HouseholdSpend enables users to analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level, from all of Canada to a small trade area. It is produced using data from DemoStats, PRIZM and the Survey of Household Spending administered by Statistics Canada. It is also aligned to control totals from the Canadian System of National Accounts and Statistics Canada.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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