See Canada Through a Whole New PRIZM®
Whether you're a business, non-profit, or government agency, PRIZM® empowers you to understand your audience with precision and activate your media strategies with confidence.
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Environics Analytics Unveils New 2025 Data Enhancements
We are excited to announce the launch of its 2025 suite of data product updates headlined by a major refresh of PRIZM®, Canada’s premier segmentation system. With a bold new look, updated icons, and refined tools, PRIZM® 2025 is in tune with the changing face of Canada.
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Dive into Trends Changing Individual Gifts, Online Fundraising, and Canadian Charities
On June 19 at 2pm ET, join Mitchell Hillier, Director of Business Development and NFP Lead (Environics Analytics) and Nicole Danesi, Senior Manager, Strategic Communications and Brand (CanadaHelps) to dive into findings from the 2025 edition of The Giving Report.
Environics Analytics Reveals Enhanced VisitorView Tourism Data Suite
As Canada’s tourism landscape evolves, VisitorView’s powerful new model delivers deeper insights into visitor behaviour to over 4,000 Canadian destinations. VisitorView empowers marketers and insights analysts with the most comprehensive, accurate, and actionable tourism intelligence available today.
Trusted by Leading Brands and Organizations
We are proud to provide North America’s leading brands and organizations with expertise across every industry sector.
Discover how we can help you turn data into insights and results.
Data. Analytics. Insights. Results.
We are known for our unparalleled consumer and market data, powerful analytical software and world-class expertise to deliver the advanced modelling and custom analytic solutions you need.
Our Data
Enhance your data with our comprehensive databases for more informed decision making. Choose from over 60 databases offering more than 40,000 variables that help you connect with consumers.
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ENVISION Analytics Platform
Our purpose-built, consumer insights and market intelligence platform features powerful analytical tools and industry-leading mapping software for a deeper understanding of your customers, prospects and trade areas anywhere in North America.
Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies.
We Know Data
Register for upcoming webinars and access past presentations.
Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists. It is this expertise that sets us apart.
All New PRIZM® Segmentation
Gain a fresh perspective on Canada’s distinct communities and markets
Now in its fourth generation, PRIZM® offers:
- 67 lifestyle types based on income, urbanity and life stage
- 40,000+ PRIZM-coded variables
- Francophone segments
- Cultural diversity index
- Neighbourhood insight at the 6-digit postal code level
- Created using more than 40 data sources
PRIZM is a registered trademark of Claritas, LLC.
How We Help
Our mission is to make people's lives better and our clients more successful through transformative data, insights and analytics. Learn more about what we do, how we do it and how we help.
News Coverage & Press Releases
Stay up-to-date on the latest news coverage, company news, industry updates and launches of our newest products and services.
Events
Browse our event calendar. Find us at virtual industry events and conferences to meet the team and discover our products and services.
Meeting the Highest Standard of Privacy
Privacy by Design ISO 31700-1 certification validates that a company fully integrates privacy and data protection principles into the design and development of products, services, and systems from the outset.
Meeting the Highest Standards of Security
Environics Analytics (EA) is very proud to be one of the first organizations in the world to be certified with MSECB’s ISO 31700-1 Privacy by Design certification.
As a leading data, analytics, and marketing services company, Environics Analytics is excited to announce that it has received favourable reports for three audits.
The Type II SOC 1 & CSAE 3416 report provides an assurance that internal and connected external reporting controls are appropriately designed, in place, and validated through rigorous testing.
The Type II SOC 2 report is an American Institute of Certified Public Accountants (AICPA) technical audit to ensure that trust service categories such as security, availability, processing, integrity, and confidentiality of customer data meet specific metrics and standards.
The HIPAA certification is aligned with essential elements of HIPAA and HITECH. Internal controls must meet the standard and implementation guidelines defined by the HIPAA Security Rules, such as Administrative Safeguards, Physical Safeguards, Technical Safeguards, Organizations Requirements, and Breach Notification.
“We’re proud of our continued commitment to information security. These types of stringent third-party audits provide us and our clients assurance about the controls and safeguards in place to handle and secure data, underpinning our strategy to offer the best possible value to our clients” said James Smith, Chief Compliance and Privacy Officer.
Environics Analytics audit reports are available to clients upon request.
