FootFall is the solution to trend and compare visits to your own and your competitors’ locations. The weekly updates use permission-based and de-identified mobile movement data collected from location-enabled mobile devices combined with EA’s proprietary geofence library. The data are weighted and projected to the total population. Most retail stores, businesses, business improvement areas and recreational locations across Canada are covered. FootFall can be used to track visits for individual locations, retail banners and overall categories. Reports are provided in an easy-to-use browser-based app.
FootFall now includes demographic highlights and top PRIZM® segments, making it easier to bring visits to life. Assess how a customer base is changing over time, how new competitors in the market impact foot traffic patterns or the effectiveness of targeted marketing initiatives.
From competitive analysis to network planning and marketing, FootFall powers decision-making by providing simple, convenient and regularly-updated KPIs on visit traffic for the locations that matter to you. For deeper consumer and trade area analysis, the traditional EA suite of products is there to help alongside FootFall, including MobileScapes, DemoStats, PRIZM® and more. FootFall is a critical part of the analytical toolkit used by businesses, not-for-profits and government organizations across Canada to gauge location performance.
Identify which locations have the most or least visits and how they are trending over time. Identify banner and category trends and seasonal impacts
Understand whether your share of total category visits is going up or down to assess competitive impacts
Measure the impact of your marketing—or your competitors’—based on volume of visits that now include demographic and PRIZM® insights
Compare foot traffic: Compare visit counts to your and your competitor’s locations to analyze a store’s impact on another.
Foot traffic trend: Monitor visit trends for your locations to identify seasonality and see how visits are changing year over year.
Percentage share trend: Track the share of visits over time between your banner and your competitors against category totals.
• How do visits to my store compare to that of my competitor’s?
• What is the seasonal impact on visits to my store locations by city or region?
• How do my monthly changes compare to industry averages?
• What effect did a new neighbouring business have on visits to my location?
• Did a recent promotion or ad campaign increase traffic to my stores?
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
PRIZM is a registered trademark of Claritas, LLC.