Map showing Canadian smokers


Weekly visit metrics to thousands of locations using Canada's highest quality mobile movement data


FootFall is the solution to trend and compare visits to your own and your competitors’ locations. The weekly updates use permission-based and de-identified mobile movement data collected from location-enabled mobile devices combined with EA’s proprietary geofence library. The data are weighted and projected to the total population. Most retail stores, businesses, business improvement areas and recreational locations across Canada are covered. FootFall can be used to track visits for individual locations, retail banners and overall categories. Reports are provided in an easy-to-use browser-based app.

FootFall now includes demographic highlights and top PRIZM® segments, making it easier to bring visits to life. Assess how a customer base is changing over time, how new competitors in the market impact foot traffic patterns or the effectiveness of targeted marketing initiatives.

From competitive analysis to network planning and marketing, FootFall powers decision-making by providing simple, convenient and regularly-updated KPIs on visit traffic for the locations that matter to you. For deeper consumer and trade area analysis, the traditional EA suite of products is there to help alongside FootFall, including MobileScapes, DemoStats, PRIZM® and more. FootFall is a critical part of the analytical toolkit used by businesses, not-for-profits and government organizations across Canada to gauge location performance.

Track visits

Identify which locations have the most or least visits and how they are trending over time. Identify banner and category trends and seasonal impacts

Compare visit shares

Understand whether your share of total category visits is going up or down to assess competitive impacts

Evaluate marketing impact

Measure the impact of your marketing—or your competitors’—based on volume of visits that now include demographic and PRIZM® insights

Want to learn more about FootFall?

Get detailed dashboards and reports


Plot line graph comparing visit counts

Compare foot traffic: Compare visit counts to your and your competitor’s locations to analyze a store’s impact on another.

Bar graph showing foot traffic trend year over year

Foot traffic trend: Monitor visit trends for your locations to identify seasonality and see how visits are changing year over year.


Bar and line graph showing foot traffic percentage share trend

Percentage share trend: Track the share of visits over time between your banner and your competitors against category totals.

Answer key location visit questions


• How do visits to my store compare to that of my competitor’s?

• What is the seasonal impact on visits to my store locations by city or region?

• How do my monthly changes compare to industry averages?

• What effect did a new neighbouring business have on visits to my location?

• Did a recent promotion or ad campaign increase traffic to my stores?



More Data to Choose From

Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.


PRIZM® segmentation classifies Canadians into 67 unique lifestyle types to help you better analyze and understand your prospects and customers.

Learn more


MobileScapes helps you to identify who is visiting your locations. Understand where your customers live, work and how often they visit.

Learn more


DemoStats features variables, including both averages and distributions, on population, family structure, household size and type, ethnic diversity, labour force participation and income.

Learn more

PRIZM is a registered trademark of Claritas, LLC.


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