Map showing Canadian smokers


SocialValues helps users understand the mindset of their customers and determine the best message to engage them. It is also a key input into PRIZM, our comprehensive geodemographic segmentation system. The database is derived from the Social Values survey by Environics Research, our sister company, which conducts an annual nationwide survey that measures human motivation and social relations, employing advanced techniques to understand the mindset of Canadians. The resulting SocialValues database captures the viewpoints of more than 10,000 respondents, measuring 261 combined values and attitudes.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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