CannabisInsights Powered by Vividata is the only Canadian database that projects how consumers view and use cannabis at the neighbourhood level. Based on the Cannabis Study by Vividata, CannabisInsights is designed to answer the key questions facing governments, retailers, distributors and producers looking to enter this rapidly emerging space. The database gives analysts, marketers and policy decision makers access to 279 variables to build detailed consumer profiles at the six-digit postal code level that will describe consumer behaviours, preferences and attitudes towards cannabis. By linking this database to PRIZM5—our proprietary segmentation system—or to our other data products, analysts can see how cannabis consumption aligns with consumer social values, media preferences and more, to inform their policy-making and marketing strategies.
Customer Profiles: Discover where likely cannabis consumers live and see how consumption varies across different segments.
Product Positioning: Are your consumers young risk takers or older professionals looking for an upmarket experience? Use CannabisInsights to determine the best branding name for your product to appeal to your target market.
Retail Site Selection: Government-run dispensaries and retailers can pinpoint the best retail locations that fit with the legislative requirements and community characteristics.
Medical Marijuana: Spot areas in a community that have a higher propensity for ailments treated with cannabis and which see cannabis as a viable treatment option.
Public Awareness Campaigns: Learn about Canadians' attitudes towards cannabis to develop public health and awareness campaigns at the neighbourhood level, promoting the responsible use of cannabis.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built
from multiple sources, including the Census and National Household Survey. .
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Who we are, how we do business and who we work with
Marketing, site intelligence, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Data and analytics solutions across all sectors
See how we’ve helped leading brands and organizations
Keep up to date with industry news
Register for webinars and access past presentations
Register for sessions or find us at industry events
Read our latest company news releases
Find technical documents, release notes and variables lists
Request a demo, get product support or ask us a question
33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801