Consumer Goods
Build the brand and grow your market share.
Get powerful market insights using customized applications such as segmentation systems, merchandising optimization, shopper insights, mobility analytics and channel analysis. Using data analytics, you can build stronger consumer connections and effective channel strategies.
Build stronger connections through consumer insights
Define your target consumer and differentiate your product offering and value proposition for each stage of the consumer lifecycle. Identify shopper patterns, optimize the merchandising mix and forecast sales down to the six-digit postal code level. Analyse mobility data to determine who shops at retail locations, assess competitive activity and identify the best locations for activations and brand events.
Optimize marketing spend for better returns
Deliver the right message to the right consumer through the right channels. Use insights to differentiate brand messaging based on lifestyles, attitudes and values. Understand shopper habits by neighbourhood or time of day to optimize local online spend. Inform your media strategies by understanding consumption habits and preferred marketing channels.
Develop channel strategies and grow market share
Better understand the online and in-store shopping habits and behaviour of your key consumer segments. Analyse channel interaction and areas of opportunities across brick-and-mortar retailers, digital shopping platforms and direct to consumer channels. Align merchandising strategies with channels that offer the most promising return on investment.
We Know Data
Enhance your data with our privacy compliant, authoritative databases. Choose from over 60 databases including demographic, segmentation, behavioural and lifestyle data. Here are a few of our popular databases that support the needs of the consumer packaged goods industry.
Create more effective marketing strategies with a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits.
With Opticks by Vividata and Homescan® Profiles, you can gain insight into your target audience across traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.
Powered by J.C. Williams, analyse online and offline shopping habits of consumers across 14 different product categories. Understand which consumers are more likely than average to shop online and develop more effective marketing strategies.
Get a more complete profile of consumers in any trade area or location with mobility analytics. Mobile data can be instrumental in validating sponsorship opportunities, measuring brand visibility and tracking the customer journey.
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Frequently Asked Questions
Meet our Consumer Packaged Goods Practice Team
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Kevin Lacey
Senior Vice President, Sales Team Leader (CPG)
Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods (CPG). Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. Kevin’s mandate as Senior Vice President and Sales Team Leader of the CPG team is to work with Environics Analytics’ (EA) clients and strategic partners to help them become more data-driven, leveraging deeper insights and practical applications that get measurable results. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and profile customers, quantify the market potential, locate high-value prospects and activate the insights across the enterprise, including in digital and traditional media. Kevin holds degrees from Queen’s University, the University of Windsor and York University.
Joshua Levi
Vice President of Business Development
A veteran marketer with more than 20 years of experience, Joshua identifies ways that manufacturers and retailers can use data and analytics to understand their customers, grow their sales and react to the changing needs of customers. Prior to joining Environics Analytics, Joshua developed broad data-driven marketing experience as Director of New Business and Analytics at the Data Group of Companies and as Director of Consumer and Shopper Practice at Nielsen, in addition to spending time at ICOM Information and Communications. He holds a Master of Business Administration degree from York University and a Bachelor of Science in Psychology degree from the University of Toronto.
Why Choose Environics
We've got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Company Statistics
Awards and Recognition
Meeting the highest standards of data privacy and security
Consumer Packaged Goods Industry Insights and Trends
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Perry Hassen explains how CPG retailers and manufacturers can use different data sets to plan sales and marketing activities for the balance of the year.
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Find timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and data analytics to inform recovery planning.
Learn how CPG brands and grocers can shift their focus and bring value to consumers using purchase behaviour data.