Built using authoritative data and sophisticated modelling techniques, WealthScapes is the most comprehensive database available for information on the assets, liabilities, net worth and income of Canadians. Designed for financial planning, marketing and targeting applications, the latest version features 108 key financial and investment statistics. A subset of approximately 23 summary-level financial variables are also available in WealthScapes Lite.
WealthScapes 2021 was completely rebuilt from the ground up to allow a more modular approach to integrating new data sources and adapt to current trends. For example, as Canadian investments continue to trend towards more retirement plans and tax-free savings options, RSPs have been replaced with detailed RRSP, RRIF, RESP variables.
Gain a better understanding of the financial and investment behaviours of donors, prospects and customers
Understand the economic and financial status of Canadians at the postal code level
Make smarter marketing decisions when looking to promote and improve your financial products and services
WealthScapes helps financial institutions, charitable organizations and large retailers gain a better understanding of the financial and investment behaviours of their customers.
Find release notes, metadata and more information about how to use the WealthScapes database on our Community website.
Hear about current trends in the assets, liabilities and income of Canadians and find out why powerful insights generated from the WealthScapes database are an essential resource for any organization looking to gain a better understanding of the financial and investment behaviours of their market.
Financial institutions, charitable organizations and large retailers all use financial data for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
These are a few examples of how we have helped our clients leverage financial data to gain a better understanding of the financial and investment behaviours of their customers.
Discover how we can help you turn data, like WealthScapes, into insights, execution and results.
Increase acquisition and relevancy. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.
Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets.
Broaden your analytical capabilities by augmenting your internal data with market data and create rich personas to develop the next best products and improve retention.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Enhance your understanding of the financial behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth.
A new and essential add-on for WealthScapes users to access quarterly updates to the economic and financial picture of Canadians at the neighbourhood level.
Identify prospective donors that are likely to receive an inheritance and potentially a greater capacity to donate.
75 variables to help users understand the demand for financial products and consumer spending power in an area during business hours.
Understand financial wellness by age to gain insight into the challenges and opportunities that customers are likely to experience at different life stages.
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Keep up to date on the latest trends and discover the latest advancements in our data and analytics services and product offerings.