WealthScapes offers the most comprehensive database available for information on the assets, liabilities and income of Canadians. Built using authoritative data and sophisticated modelling techniques, WealthScapes is designed for financial planning, marketing and targeting applications. The latest version features a database of approximately 200 key financial and investment statistics to help financial institutions, charitable organizations and large retailers better understand the financial and investment behaviour of their customers. A subset of 29 summary-level financial variables is also available in WealthScapes Lite.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce ten databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. These data can all be linked to PRIZM5 segments and to the postal code (FSALDU) level. .
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.