WealthScapes
The most comprehensive database covering the assets, liabilities and income of Canadians
WealthScapes is one of the most comprehensive sources of data on Canadians’ assets, liabilities, net worth and income. It combines authoritative inputs from the Bank of Canada, Canada Revenue Agency and Statistics Canada with advanced modelling to deliver reliable, actionable insights.
The 2026 release includes data updated through December 31, 2025 and includes 109 key financial and investment variables. These data help financial institutions, retailers and non-profit organizations better understand and engage their customers. Key variables align with the best available Canadian benchmarks to ensure confidence in the results.
What's new?
Key financial variables, including assets, loan incidence and secondary real estate, have been refreshed using updated Survey of Financial Security data. A blended multi-year approach improves stability and reduces volatility across releases.
Pension estimates have been refined following the transition away from the Pension Satellite Account, resulting in more accurate reported values. Updates to PRIZM® and imputation methods also improve how Indigenous populations are represented in the data.
Overall, these enhancements deliver more stable and realistic results and a clearer view of current economic conditions. Clients benefit from stronger data quality and more reliable inputs for decision-making.
How it's used
- Non-profit organizations use WealthScapes to identify potential high-value donors within existing lists and uncover new opportunities. Understanding net worth helps teams estimate giving potential with greater confidence.
- Automotive brands use WealthScapes with PRIZM to identify areas where households are more likely to have high net worth and a propensity for luxury purchases. These insights support more effective media investment and campaign targeting.
- Banks use WealthScapes to pinpoint areas with lower RRSP and TFSA uptake and higher discretionary income. This helps prioritize outreach and strengthen financial planning strategies.
Sample questions it can answer
- What is the average net worth of households in my trade area?
- How are customer assets distributed across accounts and investment types?
- Which areas show higher debt-to-asset ratios?
- What types of debt are most common across my customers?
- How do local real estate values compare with the broader market?
- What proportion of households holds RRIFs versus RRSPs?
Financial data case studies
Financial institutions, charitable organizations and large retailers all use financial data for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
These are a few examples of how we have helped our clients leverage financial data to gain a better understanding of the financial and investment behaviours of their customers.
Want to know more about our Financial databases?
We're here to help.
Industry Expertise
Discover how we can help you turn data, like WealthScapes, into insights, execution and results.
Increase acquisition and relevancy. Model your customers' potential value to prioritize your resources and customize your services to meet their individual needs.
Engage your members and improve their financial wellness. Bolster acquisition efforts by locating prospective members and identifying new markets.
Broaden your analytical capabilities by augmenting your internal data with market data and create rich personas to develop the next best products and improve retention.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
More Data to Choose From
Enhance your understanding of the financial behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth.
A new and essential add-on for WealthScapes users to access quarterly updates to the economic and financial picture of Canadians at the neighbourhood level.
Identify prospective donors that are likely to receive an inheritance and potentially a greater capacity to donate.
75 variables to help users understand the demand for financial products and consumer spending power in an area during business hours.
Understand financial wellness by age to gain insight into the challenges and opportunities that customers are likely to experience at different life stages.