2025 Year in Review

Published Dec 16, 2025, 08:36 AM by Jenn Nucum-Trinidad

2025 was a year of bold innovation and deeper connections at Environics Analytics (EA).

The launch of our revamped flagship platform, ENVISION, set a new standard for data-driven strategy. Jan Kestle, President & Founder of Environics Analytics, along with Rupen Seoni, Chief Client Officer, hosted a webinar on December 11th showcasing the faster, more intuitive platform to the market. Organizations are empowered to visualize and act on insights like never before.

Jan Kestle hosted Scott Howe, CEO of LiveRamp, and over 40 senior executives in early September. Scott and Jan delivered a memorable fireside chat on the power of data collaboration and privacy-forward partnerships. A great event, officially kicking off our Data Collaboration Services business, this EA LiveRamp partnership enables safe and accurate business outcomes measurement in Canada.

Collaboration as the true differentiator was a key theme of our annual user conference, EAConnect 2025. This year's conference brought together over 700 industry leaders for a dynamic conference focused on bridging business objectives with actionable insights. We were excited to name Tangerine as Client of the Year and IQVIA as Partner of the Year. Both companies are leading the way for building and executing with data-driven insights, here in Canada.

From a data and services perspective, we refreshed our PRIZM^® segmentation system. This 2025 PRIZM release captures Canada’s evolving demographics with a striking new look and sharper analytics, helping brands understand and engage audiences in meaningful ways.

Environics Analytics' Data Collaboration Services (DCS) took center stage, showcasing how Canadian-first expertise and privacy-first solutions are driving measurable impact for brands and agencies.

The enhanced VisitorView Tourism Suite recently introduced Locations of Interest, offering unprecedented detail on visitor behaviour across thousands of destinations, and pairing seamlessly with PRIZM and other EA data for richer, actionable insights.

From breakthrough software and product launches to thought leadership and community engagement, EA’s 2025 story is one of transformation, partnership and a relentless pursuit of smarter, more connected data solutions.

In 2026, we will continue to innovate with more reporting and functionality being released on the new ENVISION platform, more insightful data products being released and, in the Fall, our 20th annual EAConnect user conference. We’re excited for what’s ahead and can’t wait to help you turn your ideas into results in the new year.

Here’s to new opportunities, fresh insights and shared success. Let’s make great things happen together.

Wishing you health and happiness this holiday season!