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Data

VisitorView

Traveller insights for the tourism sector

Get the insights needed to understand, market to and grow business with Canadian, American and international travellers. 

VisitorView uses privacy-compliant, anonymous mobile location data, administrative datasets and analytics to produce neighbourhood-level estimates of overnight American and Canadian visitors to and within Canada, the provinces and territories, or one of Canada’s 85 tourism regions.  

And more recently, VisitorView International identifies the country of origin for international travellers to Canadian destinations and tourism regions.

Find out more about your visitors using the latest data, to develop campaign strategies that attract travellers to specific destinations within Canada. Marketers and analysts use VisitorView to answer questions like:  

  • What is the impact of COVID-19 on travel patterns comparing 2019 to more recent travel patterns?
  • Who is more likely to visit a particular tourist destination?
  • Where should we focus our marketing efforts and dollars?
  • Which visitors have the strongest growth potential?
  • How should we prioritize our efforts based on seasonality?
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Access reliable visitor data

Accurate and timely visitor data built specifically for the tourism sector


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Identify travel patterns

Learn where your visitors are coming from and identify month over month and year over year trends
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Enhance profiles

For Canadian and U.S. visitors, link to segmentation, demographics and behaviours for more insights

Looking for new visitors to your tourism region? 

We can help.

 



Understand Where Canadians Travel Within Canada

VisitorView Canada to Canada

    • Identify domestic overnight travellers to Canadian tourism regions along with the neighbourhoods where they live
        • Access neighbourhood-level estimates of the number of overnight visitors, trips and nights spent in a province, territory or one of the 85 official tourism regions
        • Connect VisitorView data to PRIZM to classify Canadian travellers into one of 67 unique lifestyle types to better understand target audiences
        • Data are updated monthly and estimates are presented for up to three years including quarterly and monthly data
          • ENVISION users can access two additional measures, Nights per Visitor and Nights per Visit

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          Number of visitors

           

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          Duration of trips (Nights)

           

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          Number of trips

           

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          Trips per visitor

           

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          Origin (Common Evening Location)

           

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          Change over time

           

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          Know Where Your American Visitors are Travelling From 

          VisitorView U.S. to Canada

          • Identify American neighbourhoods whose residents have a high propensity to visit Canada 
          • In combination with Claritas PRIZM® Premier, classify American travellers into one of 68 unique lifestyle types to better understand target audiences
            • Access estimates of the total number of visitors, the number of trips and the number of nights spent in each province, territory or tourism region
              • Make comparisons to previous traveller behaviour, track changes in the types of travellers, frequency and length of their trips
              • Data are updated monthly and estimates are presented for up to three years including quarterly and monthly data

                  Know Where Your International Visitors Are Travelling From

                  VisitorView International to Canada

                  Track total trips to Canada, and nights spent, by source country beyond Canada and the U.S. Using mobile movement data, EA produces visitation estimates to provinces, tourism regions, census divisions and census subdivisions (50,000+ population) in an easy-to-use dashboard with downloadable data tables. Reports and charts allow you to drill down on origin countries or regions, and Canadian destinations since 2019. Get answers to questions like:

                  • Which countries generate the most trips to my region? 
                  • What are the top Canadian destinations for visitors from China? 

                  • How do average nights spent compare by source country? 

                  • Which countries’ trip volumes are recovering as restrictions ease? 

                  • Which countries generate trips to my region in each season? 

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                      Insights to Attract More Visitors to Your Tourism Region

                      Marketers and analysts use VisitorView to:

                      • Differentiate seasonal strategies based on insights
                      • Identify the best regions and neighbourhoods to prospect for new visitors
                      • Measure the effectiveness of marketing strategies on visitors to specific destinations
                      • Identify the types of travellers staying in a particular region overnight or seasonally
                      • Tailor the organizations' attractions and incentives according to the travel patterns of visitors, factoring in the type of travel and duration of their stay
                      • Better understand market share of tourism organizations in the region

                           

                          Find more information about the VisitorView database including metadata and release notes on our community website.

                          Data Solutions Specific to the Travel and Tourism Sector

                          Mobile movement data can help the travel and tourism industry understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions (TRCs).

                          View our sample dashboard to see how mobile movement data can be used to compare: 

                          • Visitors’ travel patterns to prior weeks in 2020 and compared to the same period in 2019
                          • Different regions to assess the impact of the pandemic on Canadian travel patterns

                          The dashboard data starts the week of February 4th, 2020 and was tracked on a weekly basis until the week of July 5th, 2020 for demonstration purposes. To purchase an up-to-date version of the dashboard for your organization, contact us.



                          Travel & Tourism Data Insights and Trends

                          Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how travel and tourism organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.

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                          The American Traveller in Canada

                          Access vital insights into American traveller preferences, behaviours and spending capacity.

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                          News Coverage

                          Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the Canadian population financially and socially.

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                          Cottage Season as Usual?

                          Tensions rise over travel to cottage country amid the COVID-19 pandemic as people head to Ontario’s cottage country.

                          Ready to learn more about VisitorView?

                           

                          More Data to Choose From

                          Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation, mobile movement and behavioural data.

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                          Demographic Data

                          Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.

                          Map of CAN Segmentation Data for PRIZM5 Spectra

                          Segmentation Data

                          Create more effective marketing strategies with a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits.

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                          Mobile Movement Data

                          MobileScapes helps you to identify who is visiting your locations. Understand where your customers live, work and how often they visit.