Get the insights needed to understand, market to and grow business with Canadian, American and international travellers.
VisitorView uses privacy-compliant, anonymous mobile location data, administrative datasets and analytics to produce neighbourhood-level estimates of overnight American and Canadian visitors to and within Canada, the provinces and territories, or one of Canada’s 85 tourism regions.
And more recently, VisitorView International identifies the country of origin for international travellers to Canadian destinations and tourism regions.
Find out more about your visitors using the latest data, to develop campaign strategies that attract travellers to specific destinations within Canada. Marketers and analysts use VisitorView to answer questions like:
Accurate and timely visitor data built specifically for the tourism sector
Number of visitors
Duration of trips (Nights)
Number of trips
Trips per visitor
Origin (Common Evening Location)
Change over time
Track total trips to Canada, and nights spent, by source country beyond Canada and the U.S. Using mobile movement data, EA produces visitation estimates to provinces, tourism regions, census divisions and census subdivisions (50,000+ population) in an easy-to-use dashboard with downloadable data tables. Reports and charts allow you to drill down on origin countries or regions, and Canadian destinations since 2019. Get answers to questions like:
What are the top Canadian destinations for visitors from China?
How do average nights spent compare by source country?
Which countries’ trip volumes are recovering as restrictions ease?
Which countries generate trips to my region in each season?
Marketers and analysts use VisitorView to:
Find more information about the VisitorView database including metadata and release notes on our community website.
Mobile movement data can help the travel and tourism industry understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions (TRCs).
View our sample dashboard to see how mobile movement data can be used to compare:
The dashboard data starts the week of February 4th, 2020 and was tracked on a weekly basis until the week of July 5th, 2020 for demonstration purposes. To purchase an up-to-date version of the dashboard for your organization, contact us.
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how travel and tourism organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Access vital insights into American traveller preferences, behaviours and spending capacity.
Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the Canadian population financially and socially.
Tensions rise over travel to cottage country amid the COVID-19 pandemic as people head to Ontario’s cottage country.
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