VisitorView

Understand Where Canadians Travel Within Canada

VisitorView Canada to Canada

• Identify domestic overnight travellers to Canadian tourism regions along with the neighbourhoods where they live

• Access neighbourhood-level estimates of the number of overnight visitors, trips and nights spent in a province, territory or one of the 85 official tourism regions

• Connect VisitorView data to PRIZM to classify Canadian travellers into one of 67 unique lifestyle types to better understand target audiences

• Data are updated monthly and estimates are presented for up to three years including quarterly and monthly data

• ENVISION users can access two additional measures, Nights per Visitor and Nights per Visit

Know Where Your International Visitors Are Travelling From

VisitorView International to Canada

Track total trips to Canada, and nights spent, by source country beyond Canada and the U.S. Using mobile movement data, EA produces visitation estimates to provinces, tourism regions, census divisions and census subdivisions (50,000+ population) in an easy-to-use dashboard with downloadable data tables. Reports and charts allow you to drill down on origin countries or regions, and Canadian destinations since 2019. Get answers to questions like:

• Which countries generate the most trips to my region? 

• What are the top Canadian destinations for visitors from China? 

• How do average nights spent compare by source country? 

• Which countries’ trip volumes are recovering as restrictions ease? 

• Which countries generate trips to my region in each season? 

Insights to Attract More Visitors to Your Tourism Region

Marketers and analysts use VisitorView to:

• Differentiate seasonal strategies based on insights

• Identify the best regions and neighbourhoods to prospect for new visitors

• Measure the effectiveness of marketing strategies on visitors to specific destinations

• Identify the types of travellers staying in a particular region overnight or seasonally

• Tailor the organizations' attractions and incentives according to the travel patterns of visitors, factoring in the type of travel and duration of their stay

• Better understand market share of tourism organizations in the region

Find more information about the VisitorView database including metadata and release notes on our community website.

Data Solutions Specific to the Travel and Tourism Sector

Mobile movement data can help the travel and tourism industry understand the impact of COVID-19 on Domestic Overnight Visitors within Canada, its provinces, territories and tourism regions (TRCs).

View our sample dashboard to see how mobile movement data can be used to compare: 

• Visitors’ travel patterns to prior weeks in 2020 and compared to the same period in 2019

• Different regions to assess the impact of the pandemic on Canadian travel patterns

The dashboard data starts the week of February 4^th, 2020 and was tracked on a weekly basis until the week of July 5^th, 2020 for demonstration purposes. To purchase an up-to-date version of the dashboard for your organization, contact us.