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Find out where your American visitors are coming from and how to attract more of them.


VisitorView provides the insights the tourism industry needs to understand, market to and grow their business with American travellers. VisitorView helps identify American neighbourhoods whose residents have a high propensity to visit Canada.



How can you use VisitorView?

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A tourism authority can identify the best regions and neighbourhoods in the U.S. to prospect for new visitors and use PRIZM Premier to optimize media buying strategies.

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A regional tourism authority can measure the effectiveness of its marketing strategies on American visitors.

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Hotels can determine the types of travellers staying in a particular region overnight to measure their relative market share.

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Carriers can identify the final destination of American visitors to Canada to unlock new product or route opportunities.

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Rental car companies can identify untapped market opportunities and target prospective travellers to Canada.


VisitorView is trusted:

VisitorView produces neighbourhood-level estimates of overnight American visitors to Canada, the provinces and territories, or one of Canada’s 85 tourism regions as defined by Destination Canada. Estimates are provided for the total number of visitors, the number of trips and the number of nights spent in each province or tourism region. This is all calibrated using Statistics Canada’s International Travel Survey and Frontier Counts of U.S. overnight person trips to Canada. 


VisitorView is privacy compliant:

All sourced and produced data is anonymized, consent-based location data.


VisitorView provides trends:

With VisitorView, you can get both quarterly and annual estimates and the data are available starting with January 2017 to allow for analysis of historical trends.

Powerful tourism insights on American travellers to Canada.

Map of CAN Segmentation Data for PRIZM5 Spectra


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

Canadian Demographics map showing Maintainers 25 to 34


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

Want to know more about VisitorView?

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