Map showing Canadian smokers



MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. The database is derived from a national survey conducted by Ipsos of more than 16,000 respondents and developed with input from the nation’s largest financial institutions. It is a vital source of consumer information on personal banking, investments, credit, and insurance. MoneyMatters provides users with competitive insights around the household financial characteristics of Canadians, including their preferred banking channels and financial behaviours. With coverage of 1,304 variables, MoneyMatters offers key information on personal banking, investments, credit and insurance. Its data are measured at the postal code level and can be linked to PRIZM® for segment-based analysis.

MoneyMatters represents the advancing trends by including new financial products and changing the way the CFM survey is administered.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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