DonorRank™

Are you maximizing the potential of your existing donor base? DonorRank can determine the capacity and engagement levels for all of your supporters to help you focus on your best prospects.

DonorRank is a customizable scoring system that uses wealth and psychographic data to rank your existing donors. It identifies your best prospects according to their capacity to give and interest in your cause.

The system links your donor database with WealthScapes Fundraiser and PRIZM, our comprehensive segmentation system that classifies Canadian neighbourhoods into 68 unique groups, based on geographic, demographic and psychographic data. Using WealthScapes Fundraiser, we cross-reference your existing donors against more than 40 income, wealth and expenditure variables to assess their charitable giving capacity. We then profile these donors using PRIZM to help you fine-tune your engagement strategy.

With DonorRank you can:

This service will help build your pipeline by moving donors into the right fundraising programs to help you maximize your gift opportunity. DonorRank is ideal for charities looking for an efficient and cost-effective solution to target their fundraising initiatives.