WealthScapes Fundraiser
Find the neighbourhoods most able to give. WealthScapes Fundraiser draws on WealthScapes, HouseholdSpend and other Environics Analytics databases to estimate the charitable giving capacity of prospective donors, including household income, net worth and financial assets. The database provides estimates of household income, net worth, financial assets, charitable donations and other financial indicators that can help organizations identify and prioritize potential donors.
With WealthScapes Fundraiser, users can append estimates to prospect lists for screening, segmentation and predictive modelling, helping organizations focus fundraising efforts on the neighbourhoods, and the prospects within them, with the greatest potential to give.
What's New
This year's release includes refreshed 2026 data and enhancements to the production process used to integrate the underlying source databases. WealthScapes Fundraiser continues to combine income, wealth, expenditure and giving-related information from multiple Environics Analytics databases to support donor identification and fundraising strategy.
As part of this release, we improved how wealth measures are assigned at the postal code level, so household counts and wealth estimates now align more closely. The result is more consistent data.
There are no major changes to the variable structure or intended use of the product. Existing users will find the product familiar, with the primary benefit this year being improved data quality and updated estimates.
How it’s used
- Charities and not-for-profits can use WealthScapes Fundraiser to identify neighbourhoods where residents are more likely to donate and have the giving capacity to make significant contributions.
- WealthScapes Fundraiser can help not-for-profits with their campaign planning and initiatives by giving them a better sense of where their fundraising efforts should be concentrated.
- The database can also help identify prospects, based on their neighbourhood, with greater giving potential than their current level of contribution, enabling organizations to prioritize outreach and fundraising efforts more effectively.
Sample questions it can answer
- What is the average net worth in neighbourhoods where my major gift donors reside?
- Where can I find high-disposable-income neighbourhoods with a history of making large charitable donations?
- Which areas make above-average donations to religious organizations?
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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