Data Mining & Predictive Analytics

We can help you unlock the hidden value in your data so you can boost performance and increase relevance to your customers. Our data scientists will work with your teams to extract information and practical insight from your data to inform your decision-making in key areas such as customer value, revenue generation and cost optimization. We then present the outcomes in a clear, intuitive way using reports or interactive dashboards to help you identify trends and solve business challenges.

Whether you want to understand which high-value prospects to target or what product mix is right for a particular location, making the wrong decision can be costly. Predictive modelling can help you gain confidence in your decisions and help you identify new opportunities. Our teams can help with advanced analytics and models to:

• retain and acquire customers
• upsell and cross-sell products (next best product)
• reduce customer churn
• develop pricing strategies

For more comprehensive pattern finding and machine learning applications, we can develop algorithms, such as recommendation engines and fraud detection models, which learn iteratively, to help you uncover insights and patterns in data.