Many of our clients have asked how our data will reflect the changes we have experienced in Canada due to the COVID-19 pandemic. For nearly 20 years, we have provided a comprehensive suite of geodemographic data products at the neighbourhood level. Our products rely on a network of trusted data partners, and these partners employ best practices in their data collection methods so that their data are as current and representative of the Canadian population as possible. As a result, our 2021 data will capture a variety of COVID-19 related impacts on Canadians and neighbourhoods.
Below are some of the specific ways we have adjusted our core databases and product offerings to account for the impact of the COVID-19 pandemic.
Environics Analytics holds the position that neighbourhood demographic, behavioural and attitudinal characteristics change on an annual basis and we rely on the best data available to reflect those changes. Significant change at the neighbourhood level is usually associated with new housing, gentrification or life stage changes and typically happen over a longer span of time. This past year introduced a new, unexpected cause for significant neighbourhood level changes. Behaviour is more likely to have changed because of the COVID-19 pandemic due to regional lockdowns, public safety measures and people’s differing levels of fear and risk tolerance.
Even the data and analytics sector – one that may not immediately come to mind as being affected by the pandemic – has experienced an accelerated rate of innovation in pursuit of finding and modelling the data needed to support response and recovery. We’ve adjusted our core Canadian products and data categories to reflect the new reality and developed new recovery products, including enhanced mobile movement data products, to help address concerns raised by the pandemic and to provide more recent data.
Take a look at some of our new databases:
Our ENVISION consumer insights and market intelligence platform provide marketers and site location analysts with easy access to data analytics reporting and mapping while leveraging our data and industry expertise. We continue to expand ENVISION’s features and functionality to provide fast and intuitive solutions for our users, including a well-designed graphical interface powered by Esri’s ArcGIS and the ability to analyze large volumes of mobile movement data quickly and effectively.
Our proprietary geofence database within ENVISION now offers over 99,000 pre-built geofences, including thousands of commercial, institutional and recreational locations, with more being added daily.
Our team of data analytics experts will continue to work hard to provide reliable and up-to-date data solutions to help our clients see the marketplace as it is changing. Evidence-based decision-making—derived from data insights—is now a requirement for most businesses and organizations to keep up with the rapid pace of change and strategize for the future. Our data scientists, mathematicians, statisticians, geographers and marketing strategists continue to be motivated and committed to supporting our clients’ recovery with best-in-class data and analytics solutions.
If you have a question about our products and services or your specific situation, please get in touch.
Our industry experts are always happy to talk.
EA’s senior executives, Peter Miron and Danny Heuman share exciting new product innovations and additions to the EA portfolio of products and services as part of our 2020 User Conference.