WealthTrends
WealthTrends provides quarterly updates to key economic and financial indicators between annual WealthScapes releases, helping organizations track changing market conditions at the local level. As an add-on for licensed WealthScapes users, WealthTrends delivers three releases each year that refresh select WealthScapes and Employment Rate variables using the most current data available.
WealthTrends provides quarterly updates to key economic and financial indicators between annual WealthScapes releases, helping organizations track changing market conditions at the local level. Quarterly estimates are modelled using current data from trusted sources, including Equifax, Teranet, Canadian Financial Monitor, the Bank of Canada, the Labour Force Survey, National Economic Accounts and DemoStats. By incorporating the latest available data, WealthTrends delivers an up-to-date view of household wealth, borrowing, employment and real estate trends across Canadian dissemination areas.
WealthTrends helps financial institutions, retailers, governments and other organizations identify emerging trends, assess market changes and make more informed decisions throughout the year.
How it’s used
- Governments can design or measure the success of relief programs by monitoring the trend of labour force activity in relation to total consumer debt. This can ensure the right households are getting the help they need.
- Investment advisers can analyze quarter-over-quarter spikes in savings and investments to tailor their products or messaging to retain or grow their client base.
- Financial institutions can map the change in average real estate values quarter over quarter, and track the trend in mortgage values for trade areas in which they service.
Sample questions it can answer
- How can advisors improve financial plans and programs to better meet client needs
- How does our performance compare with the broader market?
- Which trade areas are showing the strongest growth or momentum?
- Are our target segments trending in the desired direction?